What is SMS messaging? Do you have a cell phone? Over 90% of the population uses them. Have you ever received a text message? Probably. SMS is an acronym, which stands for “short message service”. An SMS message is a text message received on your cell SMS marketing phone. Unbeknowst to me, my relatively new car was due for its first oil change. What brought that to my attention? The service department of the car dealership where I bought the car sent me a text message. I was very impressed by their marketing skills and immediately went and had my oil SMS tools change. SMS messages can be sent phone to phone (landlines excluded) or via computer. Corporate professionals are realizing they can reach a new type of clientele with this form of advertising. Think about it for a second. How often during the day is your head buried into a cell phone? If your like most people, pretty much all day long. In an elementary school, over 50% of the children carry a cell phone. A New Form of Advertising The older, traditional methods of advertising including television, radio, and newspaper are now competing with virtual, new age technology. We […] read more